Our Story

Started by a girl who believes every girl should believe in herself

Dressed by EG was born from a simple idea: that the clothes you wear should make you feel as strong and beautiful as you already are.

Dressed by EG
Founder, Age 10 ✨

Meet Evelyn Grace

Evelyn Grace is 10 years old, and she is the founder and creative heart behind Dressed by EG. The "E" and the "G" in the name come from her own initials, and everything about this brand comes from who she is: creative, kind, confident, and determined to make a difference.

It started the way most good things start: with a feeling. Evelyn noticed that a lot of the clothes she saw for girls her age were either too plain to feel special in, or too loud to feel like herself. She wanted something in between. Something soft but bold. Something comfortable but confident. Something that reminded you, every time you put it on, that you are enough.

"I want every girl who wears my clothes to look in the mirror and think, 'I believe in myself.'"
- Evelyn Grace, Founder

So she started sketching. Picking colors. Choosing fabrics. Dreaming up a brand that would feel like a hug and a high-five at the same time. Dressed by EG is the result: casual, comfortable clothing for girls who are growing into exactly who they are meant to be.

How It All Began

The Spark
A Sketch in a Notebook
It all started with Evelyn drawing dresses in her notebook. She kept coming back to the same idea: soft colors, simple shapes, and messages that made girls feel good about themselves.
The Logo
EG: Two Letters, One Mission
Evelyn designed the EG monogram herself, a cursive "E" and "G" inside a hand-drawn circle. It represents everything the brand stands for: personal, imperfect in the best way, and made with love.
The First Collection
Sage, Blush, and Believe
The first Dressed by EG pieces came to life: sage green dresses with flutter sleeves and pom pom details, a pastel tie-dye crewneck, and the signature "Believe in Yourself" hoodie with a daisy on the front.
The Launch
dressedbyeg.com Goes Live
Dressed by EG officially launched online, bringing Evelyn's vision to girls everywhere. This is just the beginning. Every new collection will carry the same mission: clothes that help girls believe in themselves.

What We Stand For

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Confidence, Not Perfection

We do not make clothes to make girls look perfect. We make clothes to help girls feel confident exactly as they are. Messy hair, grass-stained knees, big dreams and all.

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Gentle on Purpose

Soft colors. Soft fabrics. A soft reminder that being kind, especially to yourself, is the bravest thing you can do. Every piece is designed with care and intention.

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By Girls, For Girls

Dressed by EG was not designed in a boardroom. It was dreamed up by a 10-year-old who knows what it feels like to be growing up. Every design decision starts with one question: would I wear this?

Our Promise

Every piece we make carries the same message

You are enough. You are brave. You are kind. You are growing into someone amazing. And the clothes you wear should remind you of that every single day.

Shop the Collection
Evelyn Grace